Some receptors this drug effects are serotonin, adrenergic, serotonin, muscarinic acetylcholine, and histamines. Tim Newman, author for Medical New Today, wrote an article titled “Aripiprazole (Abilify): Side Effects, Drug Information,” on Decemstating that aripiprazole is atypical antipsychotic that works by blocking or binding to Pictured below is the chemical structure. The empirical formula is C 23H 27Cl 2N 3O 2and its molecular weight is 448.38. Aripiprazole chemical composition is 7-butoxy]-3,4-dihydrocarbostyril. The active ingredient in Abilify is aripiprazole. With this information, it is no wonder that all of Ability’s advertisements are targeting women. Julie went on to say that women are almost two times more likely than men to be diagnosed with anxiety or depression. According to author and psychiatrist Julie Holland in her article titled “Medicating Women’s Feelings” written on February 28, 2015, Julie stated that 1 in 4 women take psychiatric medicine compared to 1 in 7 men. Initially, I was not entirely sure why women were targeted, maybe because it is more socially acceptable for women to talk about the feelings and emotions? Maybe because women would be more inclined to ask their doctor about Ability? My questions were answered in an article I found in the New York Times. I feel as though Abilify’s main target were women with full-time jobs and especially for women who stayed at home to care of their kids or the house. I scoured the internet for all of Abilify’s advertisements and I could not find one single advertisement with a male character as the patient with depression or bipolar disorder. Abilify has multiple cartoon advertisements and hired actor advertisements displaying mostly middle-aged, female patients that struggle to go about their day. I have also seen this advertisement on YouTube and in multiple magazines ranging from publications like Women’s Health, People, and Health magazine. I recall seeing this advertisement on daytime television frequently while in high school and college. He also went on to say that Otsuka prioritizes maintaining and enhancing current everyday health for people, while simultaneously helping to cure diseases with their products. Otsuka’s corporate philosophy goes as follows, “Otsuka – people creating new products for better health worldwide.” According to a message written by the current President of Otsuka on Otsuka’s webpage, he states that Otsuka is actively developing major innovations that will potentially meet future needs of advancing societies. Over the course of production, Otsuka started selling pharmaceuticals and nutraceuticals (“nutrition” + “pharmaceuticals”) and today have many other drugs on the market to treat various symptoms and illnesses. When Otsuka first went into production they were manufacturing chemical raw materials. It is safe to assume that Otsuka is a massive global corporation. According to their website, Otsuka is now a network of approximately 150 companies and has employed more than 150,000 people worldwide. Since being established in the early 1920s, Otsuka has now expanded its headquarters to various locations across the globe including America, Asia-Pacific, Europe, Canada, and the Middle East. According to Otsuka’s website on a page that was last updated in October of last year, it states that a man named Busaburo Otsuka created the company ‘Otsuka’ in 1921 in Tokushima Prefecture, Japan and had a total of ten employees. Another reason why I chose this specific drug is because of its very misleading and deceptive cartoon advertisements.ĬOMPANY HISTORY, MISSION, AND CREDENTIALSĪbilify was created by a company called Otsuka Pharmaceutical Company. What really bothered me most about Abilify is that this is a drug that is meant to be taken in conjunction with an antidepressant, but it can increase thoughts of suicide and depression. The side-effects ranged from increasing thoughts of suicide to permanent uncontrollable muscle movement and even coma or death. The side-effects were read off by a narrator while the cartoon character representing the patient was picking apples and seemingly enjoying life. What first caught my attention was the very extensive list of side-effects related to the consumption of Abilify. I was actually quite shocked when I first saw this advertisement for Abilify and for a few reasons which I will explain. Saturday Night Live even did a parody for Abilify in relation to current politicians running for the presidential election. I chose this ad because I personally have seen Abiliy’s drug advertisements on many television commercials and even on internet advertisements. The links to two of Abilify’s advertisements are as follows: and.
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